College Wizard: Trying to sell your product World-wide?
By Kerri Moseley-Hobbs
Along with other dramatic changes currently in the works on Capital Hill and local state
governments, there is a call and a vision for advanced and improved education. Commonly, we hear about K-12 - how do we improve
on grade school education. But what the public eye is failing to realize, is that the plan is not to improve K-12 education,
but to establish a working relationship between K-12 and higher education. The movement simply is, K-12 should be the beginning
of education, and higher education should be automatic.
The initial
plan is not to render everyone into university level education with ever growing tuitions and fees that outgrow inflation
rates, but to stress one important fact: that associate degrees and bachelor's degrees are the new high school diplomas. Here
is one theory why. As if the term "world" didn't already mean, well "everything", in the past 20 years
or so, it has become obvious that what we are living in, and what we are doing business in, is a "global" or "world"
economy.
The big picture in business is not to conquer or touch
the nation, but to tap into and taste the world. This is important for the survival of not only the individual family, but
for the nation as a whole. Did you know that the U.S ranks 15th out of 29 developed countries for college graduates? Did you
know that it is estimated that by 2020 most jobs will be intellectual and will require more skills than the workforce can
offer at our current rate of education? To put the need for education for a global market, to make it more personal to you
as an artist, consider this when thinking of making the entertainment business your career:
"Global sales via the Internet, mobile phones and other digital methods rose 12 percent last
year to $4.2 billion. Digital sources accounted for 27 percent of recording industry revenue, up from 21 percent a year earlier,
the trade group said." (PFanner, 2010; retrieved from the New York Times http://www.nytimes.com/2010/01/22/business/global/22music.html).
